Oma’s
Soep
Client
Oma’s Soep
Year
2026
Discipline
Brand identity/Packaging
Oma's Soep is a social enterprise dedicated to combating loneliness among the elderly. As part of the brand, I designed the full range of product packaging, alongside the visual identity across digital content, pitch decks, and marketing communications.
“De eenzame ijskast”
“De eenzame ijskast” means '“The lonely fridge”. An empty Dam in Amsterdam, when will you experience that? This campaign with the theme 'Take a soup and give a soup' was developed during Covid. Watch the story of 'The lonely fridge' here..